Elephant Hill | Airavata Syrah 2021

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Features

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

From New Zealand, Elephant Hill's Airavata Syrah rewards a decanter and a bit of patience. The blend at the restrained end — length rather than weight, and a finish that stays savoury. Pours well by the glass without falling over by service two.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Airavata Syrah from Elephant Hill. A wine with real New Zealand character — easy to recommend, hard to get wrong.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Elephant Hill Airavata Syrah 2021 · blend · New Zealand · 750ml, 12 per case. Established wine line, consistent vintage-on-vintage supply. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (1)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).