SOHO Family Vineyards | Bobby Pinot Noir 2024
Built from producer, wine name and vintage to the standard “Producer | Wine Name Vintage”. Change the parts, not the title.
From MYOB
Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.
SKU · read-only
SFV-BOB24
MYOB stock item · read-only
MYOB-4006
Status · read-only
active
Price level A · read-only
$25.29
Price level B · read-only
$27.57
Price level C · read-only
$30.10
Price level D · read-only
$33.38
Attributes
The enrichment layer. Editable here, and nowhere else.
Producer
SOHO Family Vineyards
Wine name
Bobby Pinot Noir
Vintage
2024
Style
Red
Country
New Zealand
Region
Marlborough
Format
750ml
Pack size
12
Alcohol
14.4%
Varietals
Pinot Noir
Features
—
Sales copy
Three distinct variants (R3.1), written for three different readers.
On Premise / website
Bobby Pinot Noir is the SOHO Family Vineyards wine to pour when somebody says they know what they like. Marlborough fruit, 2024, and enough grip to stand up to a plate rather than sit beside it.
For a sommelier. Provenance and structure; assumes knowledge.
Retail
SOHO Family Vineyards makes this in Marlborough and it drinks well above its shelf price. A red for a Tuesday that would hold its own on a Saturday.
For a shopper at the shelf. Short, benefit-led, no jargon.
FMCG
SOHO Family Vineyards Bobby Pinot Noir 2024 · Pinot Noir · Marlborough · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply. Suits a mainstream fixture at the mid tier.
For a category buyer. Specification, supply, and where it sits in the fixture.
Accolades (0)
Structured and repeatable (R3.3), so they can be sorted and filtered.
None recorded.
Bottle shots
Multiple images per record (R3.2).
Generated placeholder. The real bottle shots replace these without a schema change.