Smoking Loon | Chardonnay 2022

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Chardonnay

Features

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

From USA, Smoking Loon's Chardonnay rewards a decanter and a bit of patience. Chardonnay at the restrained end — length rather than weight, and a finish that stays savoury. Pours well by the glass without falling over by service two.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Smoking Loon makes this in USA and it drinks well above its shelf price. A red for a Tuesday that would hold its own on a Saturday.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Smoking Loon Chardonnay 2022 · Chardonnay · USA · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (2)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).