Matchbook | 'Old Head' Dunnigan Hills Chardonnay 2024
Built from producer, wine name and vintage to the standard “Producer | Wine Name Vintage”. Change the parts, not the title.
From MYOB
Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.
SKU · read-only
M-OLD24
MYOB stock item · read-only
MYOB-4033
Status · read-only
active
Price level A · read-only
$21.21
Price level B · read-only
$23.12
Price level C · read-only
$25.24
Price level D · read-only
$28.00
Attributes
The enrichment layer. Editable here, and nowhere else.
Producer
Matchbook
Wine name
'Old Head' Dunnigan Hills Chardonnay
Vintage
2024
Style
White
Country
USA
Region
California
Format
750ml
Pack size
12
Alcohol
14.4%
Varietals
Chardonnay
Features
Vegan
Sales copy
Three distinct variants (R3.1), written for three different readers.
On Premise / website
Matchbook's 'Old Head' Dunnigan Hills Chardonnay is California without the gloss — Chardonnay picked early enough to keep its line, and handled so the site does the talking. The 2024 has the acidity to sit through a course rather than announce itself before one.
For a sommelier. Provenance and structure; assumes knowledge.
Retail
'Old Head' Dunnigan Hills Chardonnay from Matchbook. A white with real California character — easy to recommend, hard to get wrong.
For a shopper at the shelf. Short, benefit-led, no jargon.
FMCG
Matchbook 'Old Head' Dunnigan Hills Chardonnay 2024 · Chardonnay · California · 750ml, 12 per case. Established white line, consistent vintage-on-vintage supply; certified vegan. Suits a mainstream fixture at the mid tier.
For a category buyer. Specification, supply, and where it sits in the fixture.
Accolades (0)
Structured and repeatable (R3.3), so they can be sorted and filtered.
None recorded.
Bottle shots
Multiple images per record (R3.2).
Generated placeholder. The real bottle shots replace these without a schema change.