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Demo · read-only · running on mock data

McManis Family Vineyards | Chardonnay 2024

Built from producer, wine name and vintage to the standard “Producer | Wine Name Vintage”. Change the parts, not the title.

From MYOB
Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.
SKU · read-only
MFV-CHA24
MYOB stock item · read-only
MYOB-4032
Status · read-only
active
Price level A · read-only
$17.42
Price level B · read-only
$18.99
Price level C · read-only
$20.73
Price level D · read-only
$22.99
Attributes
The enrichment layer. Editable here, and nowhere else.
Producer
McManis Family Vineyards
Wine name
Chardonnay
Vintage
2024
Style
White
Country
USA
Region
California
Format
750ml
Pack size
12
Alcohol
12.3%
Varietals
Chardonnay
Features
Vegan
Sales copy
Three distinct variants (R3.1), written for three different readers.
On Premise / website
Chardonnay is the McManis Family Vineyards wine to pour when somebody says they know what they like. California fruit, 2024, and enough grip to stand up to a plate rather than sit beside it.
For a sommelier. Provenance and structure; assumes knowledge.
Retail
McManis Family Vineyards makes this in California and it drinks well above its shelf price. A white for a Tuesday that would hold its own on a Saturday.
For a shopper at the shelf. Short, benefit-led, no jargon.
FMCG
McManis Family Vineyards Chardonnay 2024 · Chardonnay · California · 750ml, 12 per case. Established white line, consistent vintage-on-vintage supply; certified vegan. Suits a mainstream fixture at the mid tier.
For a category buyer. Specification, supply, and where it sits in the fixture.
Accolades (0)
Structured and repeatable (R3.3), so they can be sorted and filtered.
None recorded.
Bottle shots
Multiple images per record (R3.2).
Generated placeholder. The real bottle shots replace these without a schema change.