Dandelion Vineyards | Lioness of McLaren Vale Shiraz 2021
Built from producer, wine name and vintage to the standard “Producer | Wine Name Vintage”. Change the parts, not the title.
From MYOB
Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.
SKU · read-only
DV-LIO21
MYOB stock item · read-only
MYOB-4030
Status · read-only
active
Price level A · read-only
$31.78
Price level B · read-only
$34.64
Price level C · read-only
$37.82
Price level D · read-only
$41.95
Attributes
The enrichment layer. Editable here, and nowhere else.
Producer
Dandelion Vineyards
Wine name
Lioness of McLaren Vale Shiraz
Vintage
2021
Style
Red
Country
Australia
Region
McLaren Vale
Format
750ml
Pack size
12
Alcohol
13.3%
Varietals
Shiraz
Features
Vegan
Sales copy
Three distinct variants (R3.1), written for three different readers.
On Premise / website
Lioness of McLaren Vale Shiraz is the Dandelion Vineyards wine to pour when somebody says they know what they like. McLaren Vale fruit, 2021, and enough grip to stand up to a plate rather than sit beside it.
For a sommelier. Provenance and structure; assumes knowledge.
Retail
If someone asks for Shiraz and means it, this is the one. Dandelion Vineyards, McLaren Vale, 2021.
For a shopper at the shelf. Short, benefit-led, no jargon.
FMCG
Dandelion Vineyards Lioness of McLaren Vale Shiraz 2021 · Shiraz · McLaren Vale · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply; certified vegan. Suits a premium fixture.
For a category buyer. Specification, supply, and where it sits in the fixture.
Accolades (0)
Structured and repeatable (R3.3), so they can be sorted and filtered.
None recorded.
Bottle shots
Multiple images per record (R3.2).
Generated placeholder. The real bottle shots replace these without a schema change.