Paxton | NOW Shiraz 2024
Built from producer, wine name and vintage to the standard “Producer | Wine Name Vintage”. Change the parts, not the title.
From MYOB
Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.
SKU · read-only
P-NOW24
MYOB stock item · read-only
MYOB-4029
Status · read-only
active
Price level A · read-only
$33.75
Price level B · read-only
$36.79
Price level C · read-only
$40.16
Price level D · read-only
$44.55
Attributes
The enrichment layer. Editable here, and nowhere else.
Producer
Paxton
Wine name
NOW Shiraz
Vintage
2024
Style
Red
Country
Australia
Region
McLaren Vale
Format
750ml
Pack size
12
Alcohol
13%
Varietals
Shiraz
Features
Organic, Vegan, Biodynamic
Sales copy
Three distinct variants (R3.1), written for three different readers.
On Premise / website
From McLaren Vale, Paxton's NOW Shiraz rewards a decanter and a bit of patience. Shiraz at the restrained end — length rather than weight, and a finish that stays savoury. Pours well by the glass without falling over by service two.
For a sommelier. Provenance and structure; assumes knowledge.
Retail
Paxton makes this in McLaren Vale and it drinks well above its shelf price. A red for a Tuesday that would hold its own on a Saturday.
For a shopper at the shelf. Short, benefit-led, no jargon.
FMCG
Paxton NOW Shiraz 2024 · Shiraz · McLaren Vale · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply; certified organic, vegan, biodynamic. Suits a premium fixture.
For a category buyer. Specification, supply, and where it sits in the fixture.
Accolades (0)
Structured and repeatable (R3.3), so they can be sorted and filtered.
None recorded.
Bottle shots
Multiple images per record (R3.2).
Generated placeholder. The real bottle shots replace these without a schema change.