Mirabeau | Rosé Gin

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Features

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

Mirabeau's Rosé Gin is Provence without the gloss — the blend picked early enough to keep its line, and handled so the site does the talking. The current release has the acidity to sit through a course rather than announce itself before one.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Mirabeau makes this in Provence and it drinks well above its shelf price. A rosé for a Tuesday that would hold its own on a Saturday.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Mirabeau Rosé Gin current release · blend · Provence · 750ml, 12 per case. Established rosé line, consistent vintage-on-vintage supply. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (0)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).