Marangona | Lugana Cemento 2021

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Trebbiano di Lugana, Verdicchio

Features

Organic, Vegan, Minimal Intervention, Biodynamic

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

Marangona's Lugana Cemento is Lugana without the gloss — Trebbiano di Lugana picked early enough to keep its line, and handled so the site does the talking. The 2021 has the acidity to sit through a course rather than announce itself before one.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Marangona makes this in Lugana and it drinks well above its shelf price. A white for a Tuesday that would hold its own on a Saturday.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Marangona Lugana Cemento 2021 · Trebbiano di Lugana · Lugana · 750ml, 12 per case. Established white line, consistent vintage-on-vintage supply; certified organic, vegan, minimal intervention, biodynamic. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (0)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).