Poggio Anima | Grillo 2023

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Grillo

Features

Organic, Vegan, Minimal Intervention

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

Poggio Anima's Grillo is Sicily without the gloss — Grillo picked early enough to keep its line, and handled so the site does the talking. The 2023 has the acidity to sit through a course rather than announce itself before one.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

If someone asks for Grillo and means it, this is the one. Poggio Anima, Sicily, 2023.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Poggio Anima Grillo 2023 · Grillo · Sicily · 750ml, 12 per case. Established white line, consistent vintage-on-vintage supply; certified organic, vegan, minimal intervention. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (1)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).