Kewin Descombes | Beaujolais 'Cuvee Keke' 2022

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Gamay

Features

Organic, Vegan, Minimal Intervention

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

From Beaujolais, Kewin Descombes' Beaujolais 'Cuvee Keke' rewards a decanter and a bit of patience. Gamay at the restrained end — length rather than weight, and a finish that stays savoury. Pours well by the glass without falling over by service two.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Beaujolais 'Cuvee Keke' from Kewin Descombes. A red with real Beaujolais character — easy to recommend, hard to get wrong.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Kewin Descombes Beaujolais 'Cuvee Keke' 2022 · Gamay · Beaujolais · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply; certified organic, vegan, minimal intervention. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (2)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).