Forager | Chardonnay 2025

From MYOB

Synced from MYOB Advanced, which stays the system of record. Read-only here by design — to change a price or a status, change it in MYOB and let the sync carry it.

Attributes

The enrichment layer. Editable here, and nowhere else.

Varietals

Pinot Noir

Features

Organic, Vegan

Sales copy

Three distinct variants (R3.1), written for three different readers.

On Premise / website

Forager's Chardonnay is Marlborough without the gloss — Pinot Noir picked early enough to keep its line, and handled so the site does the talking. The 2025 has the acidity to sit through a course rather than announce itself before one.

For a sommelier. Provenance and structure; assumes knowledge.

Retail

Forager makes this in Marlborough and it drinks well above its shelf price. A red for a Tuesday that would hold its own on a Saturday.

For a shopper at the shelf. Short, benefit-led, no jargon.

FMCG

Forager Chardonnay 2025 · Pinot Noir · Marlborough · 750ml, 12 per case. Established red line, consistent vintage-on-vintage supply; certified organic, vegan. Suits a mainstream fixture at the mid tier.

For a category buyer. Specification, supply, and where it sits in the fixture.

Accolades (2)

Structured and repeatable (R3.3), so they can be sorted and filtered.

Bottle shots

Multiple images per record (R3.2).